We believe that the pursuit of a healthier life does not have to be intimidating. Everybody has a body, and every body is different. We feel like that should be celebrated. All shapes, ages, gender, and colors. 

MADE redefines health and fitness by providing a personal assessment of body composition that is simple and accurate. The system only requires a single 2D digital photographic image taken with a smartphone or tablet. Proprietary algorithms detect various anatomical locations from the total-body image and estimate body composition with a high degree of validity, and near-perfect consistency. This was determined from a systematic investigation. When compared to sophisticated laboratory methods in a large sample of participants, MADE estimates body volume and composition clinical- and research-grade accuracy. MADE is backed by rigorous scientific study.

We envision a future where people are empowered to strive for a healthier lifestyle by easily obtaining the data and information they need, when and where they need it.